Aperity has been a longtime client of Venture First and an even longer friend of the firm. Venture First was hired to organize and audit Aperity’s financials, and structure them in a financial position that optimized all the shareholder’s stake in the company. For years Aperity has been a stable, cash-flowing business. In 2018, CEO John Madalon had the vision to leverage AI to enable Data Exchanges between suppliers, distributors, and retailers. In the summer of 2019, John was ready to go to market on this exciting growth-oriented SaaS business. In order to do this, they needed to raise capital by selling equity.