The Need
Aperity has been a longtime client of Venture First and an even longer friend of the firm. Venture First was hired to organize and audit Aperity’s financials, and structure them in a financial position that optimized all the shareholder’s stake in the company. For years Aperity has been a stable, cash-flowing business. In 2018, CEO John Madalon had the vision to leverage AI to enable Data Exchanges between suppliers, distributors, and retailers. In the summer of 2019, John was ready to go to market on this exciting growth-oriented SaaS business. In order to do this, they needed to raise capital by selling equity.
The Story
- When first engaging with Venture First, Aperity was already a stable company that had witnessed financial success, that needed help with both CFO and Accounting services.
- In 2019 Aperity decided to move quicker, raise money, and change into a rapid growth-oriented B2B SaaS business.
- Venture First helped organize new hires, calculate key SaaS metrics, and assist the company in pitching its business to key investors.
Services utilized
Data Room Management
A data room is a shareable online repository of any and all files that will be required in the due diligence process when raising capital or selling your company.
Financial Forecasting
Financial models combine historical company performances, market data, and assumptions about the future to forecast everything from capital needs to hiring plans.
Financial Reviews
Venture First holds monthly meetings with clients where we discuss the previous month’s financial performance and refresh the forecast. Depending on what stage our client is in, we will adjust our meeting deliverables appropriately.
Pitch Deck Development
A well composed deck is a key component to any successful capital raise or transaction.
Capital Raise Consulting
The Venture First transaction team advises clients looking to raise either equity or debt capital with a focus on growth-stage ventures.
