Case Study

Aperity, A 13 Year Overnight Success

Venture First properly positioned and prepared Aperity for an equity raise. Over the course of a few months, Venture First organized and built the necessary data room, fine tuned the financial model to see what this new strategy called for, designed a marketing deck to reflect their new strategy, and approached investors for investment discussions. Now, Venture First has helped the company successfully raise roughly half of the $1.5M that Aperity is seeking. Venture also assisted in making 3 new C Level hires – rounding out Aperity’s executive team from Silicon Valley and recent tech IPO’s.

The Need

Aperity has been a longtime client of Venture First and an even longer friend of the firm. Venture First was hired to organize and audit Aperity’s financials, and structure them in a financial position that optimized all the shareholder’s stake in the company. For years Aperity has been a stable, cash-flowing business. In 2018, CEO John Madalon had the vision to leverage AI to enable Data Exchanges between suppliers, distributors, and retailers. In the summer of 2019, John was ready to go to market on this exciting growth-oriented SaaS business. In order to do this, they needed to raise capital by selling equity.

Resources

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The Story

  • When first engaging with Venture First, Aperity was already a stable company that had witnessed financial success, that needed help with both CFO and Accounting services.
  • In 2019 Aperity decided to move quicker, raise money, and change into a rapid growth-oriented B2B SaaS business.
  • Venture First helped organize new hires, calculate key SaaS metrics, and assist the company in pitching its business to key investors.

Services Utilized

The Benefits of Hiring a Fractional CFO During a Recession 

In today's competitive business landscape, it's essential to have a strong financial strategy in place to maximize growth and profitability. A fractional CFO can provide the expertise and guidance necessary to achieve these goals without the expense of a full-time CFO. By outsourcing your financial management to a fractional CFO, you can access top-tier talent, gain valuable insights into your business's financial health, and make informed decisions that drive long-term success. With their expertise in financial planning, budgeting, forecasting, and reporting, a fractional CFO can help your business navigate complex financial challenges and achieve sustainable growth. So, if you want to take your business to the next level, consider hiring a fractional CFO to help you achieve your financial goals.

The Collapse of Silicon Valley Bank: Implications for Startups and the Tech Community

This article explores the unpopular truth about business valuations, including their limitations and shortcomings. It highlights the subjective nature of valuations, their potential for inaccuracy, and their susceptibility to misuse and manipulation. It emphasizes the need for caution when using valuations and for using them as one tool among many to make informed business and investment decisions.

The Unpopular Truth About Business Valuations: Understanding their Limitations and Shortcomings

This article explores the unpopular truth about business valuations, including their limitations and shortcomings. It highlights the subjective nature of valuations, their potential for inaccuracy, and their susceptibility to misuse and manipulation. It emphasizes the need for caution when using valuations and for using them as one tool among many to make informed business and investment decisions.

6 Steps For Raising Capital and How a Fractional CFO Can Help

Raising capital is a critical step for early-stage companies looking to grow and scale. However, navigating the fundraising process can be complex and overwhelming, especially for those without a background in finance. This is where a fractional CFO can prove invaluable. In this article, we will outline the steps an early-stage company needs to take to raise capital and explain how a fractional CFO can help. 

Does Your Company Need Outsourced Help?

There are many benefits to outsourcing a CFO. Outsourced CFOs allow companies to still benefit from what they would receive in-house but at a fraction of the cost. Outsourcing also saves the time from dealing with staffing, supervising, and guidelines the controller should follow.

CEO / Founder Checklist for the New Year

The beginning of the new year is a popular time for personal and professional resolutions.  As a business owner and operator, now is the best time to set the strategic vision for your firm and its employees to follow for the year.  If you’re not sure where to start, we’ve compiled a checklist of seven topics that you can use for inspiration

The Power of Financial Planning and Analysis: Unlocking Financial Success

Providing another option such as hiring a fractional CFO allows a company to save more money and provide more profits.

Data Room Management

A data room is a shareable online repository of any and all files that will be required in the due diligence process when raising capital or selling your company.

Dynamic Budgeting & Forecasting

Financial models combine historical company performances, market data, and assumptions about the future to forecast everything from capital needs to hiring plans.

Monthly Financial Reviews

Venture First holds monthly meetings with clients where we discuss the previous month’s financial performance and refresh the forecast. Depending on what stage our client is in, we will adjust our meeting deliverables appropriately.

Equity & Debt Capital Structuring

Aperity CEO John Madalon

Venture First and their brilliant team provided both the financial and strategic leadership for Aperity’s next amazing chapters in life.

—John Madalon, CEO

The Team Behind It

Build something exceptional.

Work with exceptional people.

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