How Venture First Partnered
Digital Transformation Cornerstone
Untitled’s Distilled platform enables AI for the masses. Distilled is a SaaS product that provides the necessary data infrastructure allowing businesses to have AI-enhanced data integration. Untitled serves as one of Venture First’s key technology building blocks from its venture portfolio that it uses to supercharge its Digital Transformation Private Equity strategy.
CFO Services & Investment
Untitled began as a bootstrapped company, founded in 2018. As it looked to mature into a growth-stage VC-backed company, the company turned to Venture First to provide strategic guidance on fundraising, valuation, contract pricing, and cash management. Venture First has served as CFO, FP&A Analyst, and Accountant for Untitled since 2020, helping them secure more than $7M of capital raised, including $1M of direct investment from Strike Ventures.
Guidance Through Growing Pains
After Strike Ventures’ investment, Venture First helped guide the company from a board perspective, holding two seats and providing further advice to management as Untitled scaled. As Untitled transitioned from a services-driven business to a scalable SaaS company, Venture First facilitated a $0.5M private credit facility to mitigate cash concerns. VF also introduced it to key operating partners, including Waystar’s Ken Edwards, now a board member, and Appriss’ former CTO, Brian Oldham, who is now serving as a fractional CTO for Untitled.
Growth Focus
Venture First’s multi-channel approach to supporting Untitled has facilitated 67% revenue growth since 2020 and mitigated a host of roadblocks and growing pains for the company.
