Case Study

How CFO Services Helped EquiLottery Win Big

EquiLottery Games hired Venture First to audit and organize their internal financial processes. After only eight months as a partner, Venture First delivered a few key services including auditing their financials and contract agreements, structuring the financing round, building out their financial model, and organizing their data room.

The Need

EquiLottery Games was poised for significant growth after securing a technology patent, inking several partnerships, and running a successful pilot project. To deliver on the growth Brad promised his investors, he needed a partner to build out their internal accounting processes and provide strong financial services for future positioning.

Resources

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The Story

When hired, EquiLottery Games needed to move fast. Venture First quickly added a seasoned CFO professional to their team to help provide a thorough review of their financial history and provide deep financial modeling to help drive where they needed to go next.
The partnership led to several improvements in their accounting practices, including a QuickBooks integration which provided company-wide data transparency and led to several operational improvements.
After building their product, launching a successful pilot, and landing their first customer, EquiLottery Games engaged with Venture First to help them structure terms and engage in a pool of investors to fund their growth. Several investors came in within the first 6 months.

Services Utilized

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Cap Table Management

A capitalization table, often called a cap table, is a detailed spreadsheet that displays all ownership interests of a company. It shows how shareholder’s equity changes over time with different scenarios.

Financial Forecasting

Financial models combine historical company performances, market data, and assumptions about the future to forecast everything from capital needs to hiring plans.

Financial Reviews

Venture First holds monthly meetings with clients where we discuss the previous month’s financial performance and refresh the forecast. Depending on what stage our client is in, we will adjust our meeting deliverables appropriately.

Pitch Deck Development

A well-composed deck is a key component to any successful capital raise or transaction.

Shareholder and Board Reporting

Venture First helps client companies maintain clear communication with their investors and board members.

Capital Raise Consulting

The Venture First transaction team advises clients looking to raise either equity or debt capital with a focus on growth-stage ventures.

We wouldn’t be where we are today without the help of Venture First. They sharpened our financial focus and built the internal structure we needed to prepare us for the next phase of growth.

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