Sugar-Free Inspiration

Venture Fuel is a new energy drink for fueling and connecting greater Louisville ventures. Its well balanced formulation is built for those who do, build, and invent.

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What's In/On the Can?

Get to know the essential components of a founder's toolkit.

Each can of Venture Fuel comes with 116mg of caffeine — equivalent to a 10oz cup of coffee. This is balanced with taurine, a naturally occurring amino acid the body uses to support heart and brain health.

B-Vitamins are essential for energy metabolism and play a support role for the body's nervous system.

Launch and scale in Louisville with:

LEAP: Louisville's new public-private partnership providing a unified front-door for entrepreneurship.

StartupLou: The city's definitive startup events calender, resource list, and news source. There's only so much we can fit on a can so go here to see everything.

Venture First: The region's preeminent financial services firm for growth-stage ventures. They are also the makers of Venture Fuel.

The UofL Forcht Center: A comprehensive suite of programs for developing personal skills in entrepreneurship at both the undergraduate and graduate levels.

Get essential capital and mentorship with:

The Vogt Awards if you're building an scalable technology product.

The Wild Accelerator if your founding team is female.

XLerateHealth if you're building a healthcare/health-tech company.

Get the space to build and grow at:

31e: if Highlands Co-Working

FirstBuild: GE Protyping Space, UofL Campus

iHub: Downtown Co-Working

Love City: Portland Co-Working

LVL1: Butchertown Hackerspace

Maker13: Jeffersonville Hackerspace

Story Lou: NuLu Co-Working

The Park: Shelby Park Co-Working

The Root: New Albany Co-Working

Warp Zone: Downtown Co-Working

12 Cans for $20

Venture First sells Fuel at-cost to individuals and organizations in the Greater Louisville area. We're working hard to further bring down this price over time.

Schedule a pickup or dropoff of cans by contacting

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